Market Demand Research

IS IT CURRENTLY IN DEMAND?

This will be your Supply Number. Doing your market supply research is a little more involved. Count the number of stores that sell your product in each store directory of Ebay and Yahoo then add them to the total number of paid ads found in Google and Overture to get a complete total Yahoo Stores:

Go to shopping.yahoo.com/stores/sd.html

Hint: Get the total number of the matched results.

Google Ads:

Go to google.com

Hint: Count the "Sponsored Links" on the right

Ebay Stores:

* Goto ebay.com

* Click on "Advanced Search"

* Click on "Find Stores" under Store on the left Search menu

* Input your search product name and select "Store name only" radio button and search.

* Get the number of resulting match records found for your search.

IS IT CURRENTLY UNDER SUPPLIED?

Make sure that you use as many different versions of your product name and type variations as possible, to obtain a more accurate count of searches for your product. Then Check your email and open the email from Word Tracker. Follow the below Word Tracker step-by-step instruction to do your market demand research. Click on the link to open the Word Tracker welcome screen, then click on "click here to start the trial" to begin your search.

• Enter your product name, and its variations, or the product type to find out the actual search keyword and its search count.
• Go to wordtracker.com
• Click on "Take A Trial"
• Input Your Name & Email and click on the "Start The Trial button"
• Add up all the counts of all the relevant keyword variations and that will be your Demand Number.

Marketability Calculation

(Marketability Ratio = Demand Number / Supply Number x 100)

The higher the marketability ratio indicates the better chance that your product will sell at a fair market price. You should use a similar type of product that you know well, as a point of reference for comparisons of your new product. Before making your final decision, you should consider other factors as well, such as product profit margin, special supplier advantages, or deep industry knowledge.

Market Research Software

It's a one-of-a-kind research program that is available on the Internet today. The Market Research Wizard is a very handy and inexpensive program that does all of the above calculations, and more, for you, by just entering your product keyword.