Thursday, November 22, 2007

Domain Name Registration

The registration length is now a factor in Google rankings, since as it reasons that if you're going to be around for that long, Google should give you a higher ranking. Once you have chosen a domain name, you need to register it with a secure and user friendly registrar for at least 2 years.

There are so many incidents where the persons who registered the domain for you, have assumed its ownership for themselves; because in essence whoever controls the username and password of the domain, also controls its registration information and where it will be hosted. It is highly recommended that you register your domain name yourself, and keep absolute control of its username and password.

Your best bet is to ask your web designer or developer for the Primary and Secondary DNS (Domain Name Server) of your website host. You can update these DNS records in your domain setting at the registrar. It is fairly simple, but if you need help you can usually rely on your registrar to help you. The professional companies will properly register the domain in your name and hand over the control to you, even if you are leaving them. However, many they don't take your domain name's ownership.

Many registrars will instantly put your domain into a redemption status (inactive) immediately after the day it expires. If not paid after 30 days (standard redemption grace period), your registrar will returned it to the pool of domain names available for registration and any one can register it. So, make sure you remember to renew your domain registration on time when it expires. When that happens, your website and email will be completely down until you pay a fee (usually $70-$200) to redeem it to normal status.

It is best to track the expiration date yourself and choose a registrar with a flexible expiration policy; which allows up to 12 days after the expiration date to renew it; and, one that charges less than $100 to redeem it back to normal status. We highly recommend Godaddy.com for registering your domain name because they offer such a flexible policy, and you can call their customer service 24 hours a day. Don't let it happen to you, and don't rely on the registrar's reminder email; because it might possibly end up in your SPAM folder.

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